Is Low-Code What We Need to Finally Meet Rising CX Expectations?

Is Low-Code What We Need to Finally Meet Rising CX Expectations?

Ankita Avadhani
January 26, 2024
5 min read

Flipboard, Netflix, Skype, Instagram, Spotify, Apple Music, Overstock — what does this long list of brand names convey about customer experience (CX)?

For starters, it reminds us that each of their customers has access to cutting-edge experiences across mobile apps, websites, and browsers. And to keep up with these expectations, these businesses have access to cutting-edge tools for building such experiences. 

It's here that low-code could present the ideal solution. As per one report published by Gartner, almost  65% of the app activity  will be driven by low-code by 2024.

The time for low-code/no-code technology has never been better. Amid the soaring omnichannel adoption, new approaches to data analysis, and a mandate for digital transformation, enterprises are under intense pressure to increase the speed and agility of IT solutions. 

In the same vein, here is what low-code has to offer to meet the rising CX expectations.

Injects Speed and Agility

Low-code platforms are great for a lot of things. For one, they can help businesses accelerate time to market, reduce project risk, and quickly bring new designs to life. But one of the key benefits is that they enable businesses to adapt to the rapidly changing customer expectations.

84% of companies have found low-code advantageous due to its ability to decrease the burden on IT, shorten the time it takes to reach the market, and give businesses a say in developing digital assets.

For example, as a developer, you can use a low-code platform to quickly build prototypes that allow you to test new ideas with customers. Then, once you've gained insight from these initial tests, use the same platform to create an MVP that can be scaled quickly and easily. 

With this approach, you can quickly develop a solution tailored to your specific needs — without writing a lot of code or waiting for months for IT or development resources to come up with a customized solution.

Delivers Better Digital Experiences

Digital transformation is a complex challenge that involves digitizing and integrating business processes across the enterprise and into the customer experience.

The role of low-code platforms in CX is to deliver better digital experiences, reduce time-to-market and lower the costs associated with development, testing, and deployment.  

Low-code platforms allow business users or developers to quickly create applications for any cloud or on-premise platform using a drag-and-drop visual interface. As a result, the organization can build modern apps using high-level programming languages such as JavaScript, Python, and Java (even without coding) while leveraging existing code libraries to accelerate their development cycles. The speed and flexibility offered by low-code platforms ensure that the organization can be agile in the face of changing customer needs. As soon as they get feedback that a specific change is required in the app to address a growing customer demand, the change can be rolled out to excite and engage the user.

For example, when building a customer service application that allows customers to interact with businesses through chatbots or voice assistants, developers can easily create these conversations from scratch by simply dragging elements onto a canvas and configuring them with basic parameters.

These platforms are also useful for creating mobile frontends and backends for Web services that can be deployed in any cloud environment — private or public — or even on-premises. All this contributes to agility and speed.

Empowers Employees & Reduces Costs

Low-code development helps organizations address the growing demand for IT professionals by allowing them to quickly and easily build new applications without having to depend on the stretched IT team. This enables IT departments to focus on solving business problems using data instead of spending time figuring out how to build a software application. 

Almost for  26% of executives, low code is the most crucial investment. This approach also provides a cost-effective alternative to traditional enterprise application development, which typically requires significant resources and can take months or even years to complete.

Establishes an Innovation-Driven Culture

Low-code is an excellent tool for establishing an innovation-driven culture. It helps business users get their ideas into production quickly and with minimal overhead, allowing them to focus on creating new products and services that align with their customers' needs and wants.  

As elucidated above, a  low-code  platform can be used to build applications quickly without writing code. This means that developers don't have to spend time learning how to write code or spending time debugging problems. Instead, they can focus on creating applications with all their out-of-box ideas that meet their clients' needs.

Future-Proof the Innovation Cycle

When looking at the business and where it's headed, it's essential to consider what the customers want. That means thinking beyond what they want today and considering how they might want things in the future.  

As a business owner, you know it's necessary to stay ahead of trends and be ahead of the curve. Regarding tech, that means embracing new methods and technologies before they become mainstream.  

The answer is low-code. Low-code allows for rapid design and development, paves the way for citizen developers, and helps businesses stay on the bleeding edge of technology. 

Essentially, with low-code, you can quickly build future-proof applications that'll work even when technology changes.


Considering the potential of low-code to contribute to CX, enterprises have a lot of reasons to get into the game. It's a blessing for enterprises as it has benefits beyond just technology. 

In essence, it boosts developer productivity, involves business-centric minds, increases development speed, helps roll out ERP applications rapidly, adds newer capabilities over existing applications, and consolidates intelligence on web pages.

So, if you are ready to make CX an integral part of your digital strategy to become a leader in the emerging digital transformation landscape, then low code is a viable option for extending your reach. 

Connect with the experts at Novigo  today to learn more about how to leverage low-code platforms to develop applications that help reshape digital experiences.

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